Competition between nations has been taken the form of competition between cities since the realization of globalization tendency. Facing the changing environment, issues on the urban image have been studied lately. This study enables to check the level of Seoul's urban image and provide the basic information and directions for the construction of strategies for Seoul's city marketing policies. The purpose of this study is to evaluate the Relationship between Composition Factor of Urban Image by Chinese University Student's Subjective Evaluation among East Asia's major cities : Seoul, Beijing, Shanghai, Hongkong, Tokyo and Pyungyang. The Composition Factor consists of four major criteria : Condition of economic, Living quality, Level of citizen moral stature, Natural-Cultural environment. Based on this study, the composition factors of China domestic city image are Living quality, Natural-Cultural environment and Level of citizen moral stature. And the composition factors of the outside of China city image are Natural-Cultural environment, Level of citizen moral stature and Condition of economic.