This ethnographic study explores contemporary transnational tourism in Vietnam, focusing on the re-creation process of war history. This work approaches war tourism as an ideologically reconfigured entity of practices where memories and symbols are continuously being represented, consumed, reconfirmed, negotiated and modified. At first, this paper explains the commoditzation process of war memories in Vietnam's tourism industry. Secondly, it inquires into the production and consumption of images of the past war based on case studies of battlefield tours and war memories-consuming activities. And finally, it interprets contradictory imaginations of reconstructed past and the contested concepts of “authenticity”. The Vietnam War or “the Anti-American Liberation War” particularly has become an significant icon of Vietnam’s tourism since 1990's. Increasing demands from international visitors have entailed the War commercialization. In Vietnam's tourism industry, not only war memorial spaces and artifacts, but war-related images and symbols have been developed as essential commodities, with the expansion and enlargement of the transnational and capitalist elements' impact. The War remnants have been preserved, reconfigured, re-created, and reused for economic prosperity, through battlefield-packages, re-commercializing war-time public spaces, and merchandising war souvenirs. While war histories are under reproduction for responding foreign visitors' desire and demand, some elements of the past are emphasized, others are disregarded or eliminated. Battlefields tourists wish to accept the past as “something real” by directly facing history through embodied experience. However, the “authenticity” of war tourism is contested between different perceptions of hosts and guests. While some tourists doubt real-ness, too authentic representations are uncomfortable for others, on the other hand. In the process of reconstitution of the war heritage adjusted to the demand of tourism industry, new narratives and discourses are created to interpret the past. They are usually compromised and recombined with old ideologies, however, they may also make latent possibility of conflicts and dilemmas in the practices of the state agenda. Contemporary Vietnam's war tourism retains discordance and contradiction between dominant nationalist ideology and commercialization narratives of tourism marketing.