East Asian Studies

East Asian Studies

Edited by: Kim Jong-ho Print ISSN: 1225-3308 © Sogang Institute for East Asian Studies(SIEAS) Frequency: Biannual (January 31, July 31)
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Research Article

A Study on Marketing Strategy and Promotion Tactics of Korean Tourism Food to Chinese Tourists: Based on Cognitive Differences and Travel Preferences

Zhang Yun-yao1 · Dai Yun-hai1

1 Sogang Institute for East Asian Studies, Sogang University

Published: August 2017 · Vol. 36 No. 2 · pp. 83-106

DOI: https://doi.org/10.33334/sieas.2017.36.2.83

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East Asian Studies · Sogang Institute for East Asian Studies(SIEAS)

Print ISSN 1225-3308

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