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The Satisfaction of the Japanese Tourist: What are Differences in Terms of Specific Satisfaction between Individual and Package Tour

Young Jin Lee1 · Syoung Min Song1

1 서강대학교 동아연구소

Published: January 2012 · Vol. 62, No. 0 · pp. 297-330

DOI: https://doi.org/10.33334/sieas.2012.31.1.297

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Abstract

The goal of this study was to analyze the influence of specific satisfaction of Japanese tourist to the overall tourist satisfaction in the context of travel types(e. g. individual and package tour). For achieving this, the data which had been surveyed in 2010, namely, ``research on the foreign tourists`` by Korea Tourist Organization(KTO) were used. The results showed that the satisfaction of ``attractive degree of tourist destination``, ``food``, ``shopping``, ``service for tourist guide``, ``public transportation``, ``lodging`` influenced the overall tourist satisfaction in the individual tour while the satisfactions of ``service for tourist guide``, ``attractive degree of tourist destination``, ``food``, ``lodging`` influenced the overall tourist satisfaction in the package tour. This study could provide practical information to marketing strategies based on the result of this study.
Keywords: 일본 관광객개별여행단체여행외래 관광객 실태조사항목별 만족도전반적 관광만족도